The Branding Glossary: All The Key Terms You Didn’t Know Existed

The Branding Glossary: All The Key Terms You Didn’t Know Existed

Branding, Design
As an agency that frequently partners with leading organizations to manage their strategic brand initiatives, we pride ourselves on our ability to look into a new industry and understand their audience. But there are always industry-specific terms and new concepts that we have to familiarize ourselves with first. For the business or startup looking to launch a new brand, tackle a rebrand, overhaul their marketing strategy, or simply wanting to learn more about branding terminology, you will probably face the same challenge. There are many terms that our professional industry uses on a daily basis that overlap existing concepts, or could be entirely new to your vocabulary. As with most things, the more you know, the more confident you can be. Getting familiar with some of these key phrases and…
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