What Is Brand Design And Why It’s Worth The Investment

What Is Brand Design And Why It’s Worth The Investment

Design
People don't buy because of a logo. They don't become repeat customers because the colors are perfect. And they probably don't choose you over a competitor because you had the best font. These things, on their own, are usually not the pivotal difference that will have customers lining up to buy. So what exactly does help your audience become a customer? In walks Brand Design. Brand Design is the process of crafting an expansive and consistent Visual Identity that represents... well, you. Your Brand’s signature look and feel is something - that if excellently composed - is instantly recognizable in a crowded market landscape. To create a Brand that refuses to be ignored, you need intentional Brand Design. We are going to dig into the common elements of Brand Identity,…
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The Brand Glossary: All The Key Terms You Didn’t Know Existed

The Brand Glossary: All The Key Terms You Didn’t Know Existed

Branding, Design
As an agency that frequently partners with leading organizations to manage their strategic brand initiatives, we pride ourselves on our ability to look into a new industry and understand their audience. But there are always industry-specific terms and new concepts that we have to familiarize ourselves with first. For the business or startup looking to launch a new brand, tackle a rebrand, overhaul their marketing strategy, or simply wanting to learn more about branding terminology, you will probably face the same challenge. There are many terms that our professional industry use daily that overlap existing concepts or could be entirely new to your vocabulary. Let's get familiar with them. Branding Terms Brand A Brand is the shared perception, relationship, and idea that people have formed about your business. You won't…
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